For Greenfield Development Corporation (GDC), wellness begins with its people. This commitment took shape last September with the launch of Fit Fridays, the company’s pioneering wellness programme at Greenfield Tower Pocket Park. It is a weekly event held at the end of the week aimed to encourage its employees to reenergize for the weekend.
With the theme “Live, Breathe, Move – Together for Wellness,” the program is designed to give employees the gift of time for fitness: a break from the workweek grind to focus on health, fitness, and balance. Every Friday at 4PM, teams set aside deadlines and meetings to get together for company sponsored activities around the office that re-energize both body and mind.
Employees can choose from a variety of activities, from padel and basketball, to rooftop HIIT workouts, dance classes, runs, and obstacle courses, each one encouraging camaraderie, teamwork, and fun. The program is supported by wellness partners such as Yoli, HealthFirst, and Krieger’s, every session combines fitness with celebration, creating an atmosphere where colleagues can connect outside the workplace.
“We believe that wellness is at the core of productivity and happiness. Fit Fridays is one of the many ways we bring this belief to life for our team,” says Atty. Duane A.X. Santos, President of Greenfield Development Corporation. “Our company’s mission is to promote health and wellness in our communities and we believe it should start with our employees.”
More than a one-day event
Fit Fridays is not just a launch event but the start of a continuing wellness movement within GDC. Plans are already underway to expand the program with more classes, wellness talks, and activities that employees can look forward to week after week.
By giving its people the opportunity to reset, recharge and reconnect with each other, GDC strengthens its culture of care, building not only healthier employees but also a stronger, more motivated workforce.
A culture that extends to the community
This employee-driven wellness program also reflects GDC’s efforts to foster culture of care, balance, and belonging by supporting the employees’ physical, mental, and social well-being. It aims to create a workplace where people feel valued, healthy, and inspired- an environment that mirrors GDC’s broader philosophy: to design townships that support healthier lifestyles for everyone. Across its developments, Greenfield has made wellness a central pillar, with unique lifestyle hubs such as Play Padel, Gameville Ball Park, Obstacle Central, and Climb Central.
The same commitment is brought to life through Live Well activities at Greenfield District, a free and ongoing series of classes that welcome the public to move, recharge, and connect. From fencing and yoga to taekwondo, dance fitness, jump rope, and community workouts, Live Well ensures that wellness is accessible to all whether families spending weekends together or individuals looking for a midweek energy boost.
Wellness also thrives through the Greenfield Runners, the official running club that has grown into a supportive space for people of all fitness levels. With weekly runs at the Greenfield Tower Pocket Park, surprise drops from wellness partners, and monthly “Runners Rave” socials, the club has turned exercise into both a habit and a celebration.
In Greenfield, wellness is more than an initiative—it’s a way of life.