THE Campos-led Greenfield Development Corp. (Greenfield) recently revealed its intention to lead in the greening of Santa Rosa City in Laguna.
“Greenfield Development Corp. wants to take the lead in the greening of Santa Rosa City to support the cause of environmentalism,” Greenfield President and Chairman Jeffrey Campos said in his remarks during the celebration of the company’s milestones in Santa Rosa City.
Greenfield is designing and building residential enclaves in the 450-hectare Greenfield City in Santa Rosa, Laguna.
Continuously contributing to the new growth center, Greenfield City is unveiling some of its development milestones, foremost of which are Trava and Zadia are Greenfield’s projects that—both positioned to be new additions to the master-planned city’s eco-friendly and innovative residential portfolio.
“Launching milestones at Greenfield City gains significance for us at Greenfield, as they validate that we are on the right track in supporting the urbanization and progress of Santa Rosa, Laguna, which is already home to important business parks and industrial zones that help steer economic momentum in Metro Manila,” said Duane Alexander Xavier Santos, executive vice president and general manager of Greenfield.
In an interview with reporters, Santos said Trava is positioned as the high-end flagship subdivision of Greenfield Deluxe, Greenfield’s new upscale brand. Envisioned for individuals and families looking for spacious green living, the 31-hectare horizontal development allots almost half of its land area to verdant, open spaces.
Moreover, Greenfield has tapped architects Leandro Locsin Jr. and Ana Sy for the designs of the homes.
Investing in Greenfield has also been beneficial to the owners in early projects, such as Pramana and Solenn, with the real-estate value rising to P22,000 from P8,000 per square meter.
Greenfield will build 279 housing units in Trava. It will embody healthy living, allocating 55 percent to open space integration of tree-lined roads, dedicated bike lanes and jogging paths, fully underground utilities, and solar-powered areas in the clubhouse.
It will also have tennis and basketball courts, swimming pools, function rooms, a dance studio and a fitness center with state-of-the-art exercise equipment.
Zadia, according to Santos, is for individuals looking for a quiet, suburban lifestyle but also desire the conveniences of condominium living.
The 36,000-sq-m condominium complex is going to be the first of the enclave’s five mid-rise buildings, which only rise up to 10 stories.
The floor layout is designed with only 24 units that each has its own balcony, and comes in studio and one-bedroom unit configurations. A swimming pool area, clubhouse, an indoor basketball court, tennis court and a gazebo decked by landscaped gardens are some of its premium amenities.
By 2019, Santos said more than 3,000 sq m of new retail leasable space will be added to its current inventory. Santos added Santa Rosa has gone a long way from an agricultural land to a thriving residential-commercial community. From a single building called Paseo that housed a few shops, the commercial and lifestyle center added a fresh produce market and more establishments.
Six other Paseo buildings followed that offered sports brands, signature labels, bars, clinics, hair salons and others stores. Paseo Outlets eventually became a weekend destination for urban dwellers that are looking for bargain finds and good food.
The latest addition to the complex, Paseo 6, will feature a two-level car park structure with one-level wraparound retail establishments. With an exciting mix of food and non-food stores, it is slated to open by the second half of 2019.
A new two-level retail building within the transport terminal will soon be operational within the retail complex. It will be part of a bigger development plan that Greenfield will undertake to show the company’s trust and commitment to boost the development of Santa Rosa.
As a catalyst, Greenfield is also boosting growth and achieving milestones with its other master-planned township, the Greenfield District, in Mandaluyong City. “These are milestones that are testament to our unrelenting optimism in the Philippine property sector and our commitment to develop land for the welfare of generations of Filipino families,” Santos said.
Further shaping the urban landscape of Greenfield District is Zitan, a pioneering residential condominium near the Edsa MRT hub that is currently ushering in its excited new homeowners.
The Greenfield Tower along Mayflower Street is also highly anticipated as the new Greenfield corporate headquarters and as a new business-process outsourcing office building and office headquarters for companies and locators.
Santos added, “We have confidence in the potential of Philippine cities to thrive. This is why we continue to build on our developments—guided by our promise of developing communities that are worthy to be handed down, from one generation to the next.”